Organic Monitor have assessed over 50 international brands of natural cosmetic products, and ranked them, according to trade news sources. Brands that have received high naturalness scores include Green People (8). These new findings reassert that Green People are living up to their marketing claims (we are glad to hear it - thanks!)
In the recent study, a chemist examined product composition and grouped the ingredient formulations according to their "level of naturalness." Certified organic cosmetics received the highest rating (9-10), pure natural cosmetics got 5-7 ratings, and naturally inspired cosmetics got 2 rating, whilst conventional cosmetics only got 1 rating.
Less rosily, the findings also confirm that most natural brands are not meeting their marketing claims. Many companies claiming to have "chemically-clean" cosmetics actually are falling foul - by including contentious, synthetic ingredients. Many are classified as semi-natural or naturally inspired, and even claim to be "100% natural."
Some organic cosmetic brands are also given low "naturalness" ratings; although their products contain certified organic ingredients, this is notweworthy because some lesser formulations have synthetic ingredients added in... not good!
No comments:
Post a Comment