Two to tango? top self tans for the party season

Fake bake - has its blonde moment passed?

As summer comes to a close, The Daily Mail magazine polled beauty writers and social commentators about the ‘remorseless’ march of year-round, sunkissed glamour in the piece ‘Fake tan: how did it become the new normal?’ The article (accompanied by pics of Cheryl, Katie and Simon et al) claims that fake tan's move into the mainstream is now complete!

A summer survey of British 16 to 24-year-olds also found that 20% never apply suncream while abroad, and 40% would be disappointed to come back from holiday without a tan. Equally, health concerns amongst other groups means that high-factor suncream is selling better than ever, with a tan just as likely to come out of an indoor bottle than from outdoor exposure to ultraviolet rays.

However, our best selling Organic Self Tan is easy to apply, and colourless. It contains natural DHA (derived from sugar), which reacts with amino acids in the outer layers of skin. The results resemble a real tan in both colour and depth. Safe, non-streaky and effective, Organic Self Tan also has a distinctively pleasant aroma, created with Rose, Geranium and Sandalwood essential oils. It also won in its category at The Natural Health Beauty Awards, becoming the Best Fake Tan of 2011.

We aren’t boasting (well, okay, just a little), but there really is NO comparison to be made with chemical products that give off horrible odours that linger on... If you have oily skin problems, or any sensitivities, don’t forget to try a sample size of this line for the face; Soft Glow Gradual Tan has a gorgeous scent of vanilla, orange and mandarin.

Mintel estimate that Britons spend £35m on their bronzing habits in shops, and even more in UK salons. Of course, it used to be a treacherous route to 'get the glow'; bad smells, orange streaks and stains on clothing or sheets going well beyond the simple horror of poor application techniques. Regardless of time of year, large numbers of women, and a small but growing band of men, are sporting rich, dark-hued complexions on what would otherwise be pale faces, says social commentator Peter York.

Times columnist Hannah Betts concurs, saying ‘The Only Way Is Essex has taken Tangoing to its cartoonish, post-modern limit.’